After reading the linked article below Charlie Ryan commented:
aug16-01-535737489-850x478“A company should be very aware that every experience an applicant has with them, is contributing to their brand in the market. Where someone doesn’t take a job, you should want to know why, as it could have been the experience they had during the interview process. We have found that a job rejection very rarely comes down to money! So why not as part of the interview process, get the feedback where someone doesn’t accept an offer, or if they pull out of the process earlier.”